"If you can't explain it simply, you don't understand it well enough."- Albert Einstein
Kris Colby started Spork Consulting with a single vision. No, on second thought, vision is far too ambitious a word to describe why Kris started Spork. "Vision" should be used when discussing Steve Jobs, Alice Waters, Arthur Ashe, and the folks who first convinced us it was OK to spend $4.50 for a cup of coffee.
Instead, it was more a deep longing for clarity and simplicity, likely born from sitting through thousands of presentations, webinars and sales calls.
Too many companies have a great product with solid value proposition but struggle to communicate this to their customers and prospects.
How many times have you, as a buyer or seller, been through the following?
- Marketing that doesn't actually let you know what the company does, only that they provide "leading solutions" that are "transformational". I think I feel my paradigm shifting
- Death by PowerPoint - 57 slides and nothin' on (with apologies to the Boss)
- Whitepapers filled with BFO's (blinding flashes of the obvious) and nothing resembling insight
- Salespeople so eager to tell you about their company and themselves that they never ask you what problem you're trying to solve
Our goal is to take the sometimes dense and difficult and make it accessible, understandable and perhaps even a little fun.
An industry veteran with more than 20 years experience in the software and consulting industries, Kris has seen and, all too often, experienced it all.