“I didn't have time to write a short letter, so I wrote a long one instead.” - Mark Twain
At Spork, we've led marketing and consulting initiatives at multiple companies in the software and services industries - everything from detailed industry studies to whitepapers to product marketing to blog moderation to interviews.
While our work crosses multiple formats, topics and media, it all shares a common trait. We take traditionally complicated (and let's be honest, sometimes pretty obtuse) topics and communicate them in a way that is simple, compelling and hopefully even fun.
Below is a small sample of our marketing work. Consulting deliverables not included due to the sensitive nature of the client information.
See how we can help you simplify and clarify how you talk to your world.
Article "For Sourcing, Throughput = Success" Sourcing Interests Group
Press Release "Managing Supply Risk Post-recession" Ariba.com
Whitepaper "The Crisis in eSourcing" Scanmarket.com
Interview "How has eSourcing changed?" Spendmatters.com
Humor "eSourcing and Exercise" My Purchasing Center
Booklet "Supply Risk Survival Guide" Ariba
Blog Moderation "Scanmarket eSourcing Blog" Scanmarket.com
Webinar "2013 eSourcing Survey Results" Scanmarket.com
Guest Post "Sourcing 3.0" Sourcing Innovation
Blog Management "Ariba Exchange" Ariba.com
Whitepaper "Lessons learned from the recession" Ariba
Product Marketing "Supplier Information Management" Ariba
Survey and Analysis "Ariba Business Commerce Survey" AribaLIVE